Keong Seet

How do you raise awareness of an impending Census, re-enforce that data collection helps better Australia's health, education and infrastructure, plus wrap it in a package that's remotely interesting to the average Australian? Spotlight, an interactive guided tour through the previously collected Census data. A personalised, relevant, demonstration of the Census data, narrated by iconic Australian comedian Shaun Micallef.

Agency

Leo Burnett

Role

Developer

Case Study